Find Location allows you to select a point on the map by address or intersection, latitude and longitude, or by using the pin in the Map Tool Palette. When working, the Prev and Next buttons guide you through the workflow. The step that you are on appears and the number of steps are provided along with an indication of what can be done.
The Address/Lat/Long toggle allows you to enter the address or intersection or the latitude and longitude. Use the toogle to select the option you want to use.
If you use Address, enter the address or intersection in the Find text box and click Go.
If you enter an address that results in multiple matches, a dialog box appears with matches similar to your entry. Click on the correct entry.
If you use Lat/Long, enter the latitude and longitude in the text box, click Go.
Optionally, you can enter a site name in the Site name text box. Site names appear in the report header. If a site name is not entered then the address will be used as the site name by default.
To enter a site name, click Add site name (Optional).
A text box appears for you to type in the site name and click Apply.
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You can also click the pin in the Map Tool Palette and click a location on the map. Using this method will automatically populate the information in the Find Location pane.
The point appears on the map with a dialog box providing the complete address and options to name the site name, move the point or delete the point. Naming the site is optional. If a site name is not entered then the address will be used as the site name by default.
This dialog box can be minimized or closed using the buttons on the upper right corner.
The Find Location step 2 of 3 pane appears.
Rings
Rings, the most widely used for market analysis, are circles generated on the map around the point. You can choose up to three rings and indicate the radius, in miles, of the rings around the point. Report data will be summarized for the area contained within each ring.
To add rings
The rings are in miles. The default is 1, 3, and 5.
The rings appear on the map.
Drive Times
A drive time represents how long it takes a customer to drive to a specific location. These areas represent the distance traveled from the site in a given time. For example, a store's ten minute drive time area defines the area in which drivers can reach the point in ten minutes or less. Travel time consideration is taken using posted speed limits per street segments.
To add drive times
The time is in minutes. The default is 5, 10, and 15.
The drive times appear on the map.
Donuts
Donuts are study areas in a donut shape with no overlap and provide the traditional ring study area but without duplication of overlapping areas. Donuts are useful for understanding the incremental market changes as you move away from a center location. For example, specifying donut values of 1, 3, and 5 miles will result in reports being generated for data from 0-1, 1-3, and 3-5 mile bands from the center.
To add donuts
The donuts are in miles. The default is 1, 3, and 5.
The donuts appear on the map.
Once you have created your rings, drive times, or donuts, click Next in the Find Location pane. You can get reports, create a new site, or save the site you created.
The Find Location step 3 of 3 pane appears.
To get reports
This provides you with reports for the location you have created.
In the Find Location pane, click Get Reports.
The Get Reports pane appears.
To add another site
This allows you to add another site.
In the Find Location pane, click Add Another Site.
This brings you back to the Find Location pane where you can locate another site.
To save a site
This allows you to save the site you have created. You can select the folder where you want to save the location, change the site name, or create a new folder in which to save the site.
The Save Site dialog box appears.
If you are working with more than one site in a single logon session, you can choose to save multiple sites in Same Folder and Different Folders.
Saving to the same folder
To save multiple sites to the same folder, click the Same Folder radio button.Note: This becomes enabled when a subfolder is selected in the Save in drop-down menu.
Saving to different folders
If you are saving multiple sites, you can save the sites in different folders.
To save multiple sites to a different folder, click the Different Folders radio button.Note: This becomes enabled when a subfolder is selected in the Save in drop-down menu.