ArcGIS Business Analyst Online

On-Demand Reports and Maps for Informed Decisions

Data


How reliable is the data?

ESRI's data development team has a long history of excellence in market intelligence. The combined expertise of the team's economists, statisticians, demographers, and analysts total nearly a century of data and segmentation development experience. Led by chief demographer Lynn Wombold, the team has crafted data methodologies such as the demographic update, segmentation, the diversity index, and the Retail MarketPlace database that are now industry benchmarks.

To learn more about ESRI data and update methodologies, visit the ESRI.com data pages, where you'll find a collection of white papers, brochures, and links to online articles.

What kind of data is included in Business Analyst Online? How often is the data updated?

ESRI's business, consumer spending, and demographic data encompasses a wide variety of datasets that are updated quarterly, semiannually, annually, and decennially in the case of U.S. Census data. The chart below details data included with your Business Analyst Online subscription and when it is updated. For more details, see the ESRI Data Fact Sheet.

ESRI has just released the 2009/2014 Demographic Trends that are now part of Business Analyst Online. Learn about the trends and changes for this update.

Data Name Source Vintage Update Schedule

Updated Demographics

ESRI

2009/2014

Annually

Census Data

U.S. Census Bureau and ESRI

2000

Decennially

Tapestry Segmentation

ESRI

2009

Annually

Retail Marketplace

ESRI

2009

Annually

Business Locations

infoUSA and ESRI

July 2009

Annually

Business Summary

infoUSA and ESRI

January 2009

Annually

Consumer Spending

Bureau of Labor Statistics and ESRI

2009

Annually

Market Potential

Mediamark Research & Intelligence LLC and ESRI

2009

Annually

1990 Data in 2000 Geography

ESRI

1990

Annually

Traffic Counts

Market Planning Solutions, Inc.

Q3, 2009

Quarterly

Major Shopping Centers

Directory of Major Malls, Inc.

January 2009

Semiannually

Satellite Imagery

i-cubed

2009

Quarterly

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