This section provides an overview of the types of reports available to you and outlines how you might use these reports to understand trade areas, find new markets, evaluate sites, and more.
Visit the Get Reports tab to see a complete list of reports for each category and to see samples for each report. Some reports fall into multiple categories.
Visit the Data section to learn more about the data behind the reports.
These reports provide details about the businesses and employees in an area. You can also see daytime versus nighttime populations, existing major shopping areas, and vehicle traffic patterns around sites. You can create reports based on a trade area's current and potential business environment by examining existing business and services, the competitive presence, and retail activity.
You can use these reports to
Data in these reports is based on major shopping center data from the Directory of Major Malls (DMM), Inc., business data from infoUSA and traffic data from MPSI DataMetrix.
Reports in this category provide information about what consumers spend their money on (clothes, education, furnishings, etc.), buying habits, and potential for consumer spending for various products and services by market. These reports include the total dollar amount spent, average amount spent per household, and the Spending Potential Index (SPI), which measures the amount spent for a product or service in your area compared to the U.S. average.
Industries include
You can use these reports to
Consumer Spending data are derived from the 2005 and 2006 Consumer Expenditure Surveys, Bureau of Labor Statistics. ESRI forecasts for 2009 and 2014.
Market Potential data contains more than 2,000 items from the Mediamark Research Inc. Doublebase 2008 consumer survey are grouped into 35 categories of goods, services, and attitudes.
Updated annually, the data captures sales data for any census geography, ring, or polygon.
Demographic reports provide information on population trends and changes. These include:
Use demographic reports to improve forecasting and business planning. Demographic reports are based on ESRI's current-year estimates and five-year projections for 2009/2014 demographic trends.
The Demographic and Income Profile report is the most popular report in this category. It provides an overview of key demographic attributes for a specified area.
You can use these reports to
Tapestry Segmentation from ESRI provides an accurate, detailed description of America's neighborhoods. Segmentation is based on the principle that people with similar tastes and lifestyles will seek others with the same tastes, "like seeks like." Read more in ArcNews, Winter 2008.
The 65 market segments are combined to identify
You can use Tapestry Segmentation to learn more about customers such as
Learn more about Tapestry Segmentation
Maps enable you to display current and potential site locations, visualize consumer patterns and trends, assess public safety by area, locate concentrations of customers, and other applications that may be hard to recognize in tabular data.
Traffic Count Profile maps contain points that identify information about the number of vehicles that cross a street location.
You can use Traffic Counts data to
Data for Traffic Counts is updated quarterly.
Site maps display a specified location and surrounding area including standard reference layers such as highways, major roads, rivers, and county boundaries.
Note: You can also print any color-coded map that you create using the Print Map function on the Map Tool Palette or save it as a JPG image to add to a document or print at another time.